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School Leaders' Summit 2020

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Owning the story

Thursday 6 February 2020

etc.venues, County Hall, London

Great leaders tell great stories. 'When leaders tell the right stories at the right time and in the right way, they help create clarity and resolve in the people who follow them' . (Shattuck, Forbes, 29 Sept 2017).

Being an assertive and confident leader in schools has never been more important - whether it's galvanising pressured and time-stretched staff around the 'Why' of what your school is about, reaching out to children, parents and families about the school's journey, telling the story of your school and its provision and impact to any external agency (including your own Trust or LA). We know we are going through a period of diminished resource and greater challenges, and how school leaders act and respond in this climate is so important. This is why we chose 'Owning the Story' as our theme for our 2020 conference.

The conference theme, 'Owning the Story' has inspired our programme selection and includes topics and discussion points from both outside and within the school systems. You will hear from truly inspiring school leaders telling their stories plus breakout sessions that aim to stimulate and empower, and to share current education thinking and good practice. We hope you will leave the conference feeling inspired and motivated with lots to take back to your school, and to tell your school's story better and with greater impact.

This conference will give leaders at all levels within schools, the opportunity to come together and hear from the best speakers and to be inspired by leaders and schools that are 'telling their story'. There will be plenty of opportunities to network and learn from fellow participants.

We look forward to welcoming you to London.

Rob Campbell, Chair of Conference working group

Who should attend? 
All school leaders (senior and middle) and leaders of governance from primary, secondary and special; alternative providers, SEN providers, MATs, secondary and single academy trusts, Independent sector/IAPS and middle schools.

Conference aims
  • Inspire, stimulate and empower current and future leaders of education to tell their school's stories better and own the narrative
  • Enable networking and opportunities for collaboration, both at and following the event
  • Provide practical advice and ideas for delegates to take away from the event
Keynote Speakers
  • Amy Williams - Winter Olympic Medallist, Dame Kelly Holmes Trust
  • Sabrina Hobbs - Principal of Severndale Specialist Academy - How to tell your story when no one's listening
  • Mark Unwin - Head Teacher of Handforth Grange Primary School - The power of being a Butterfly
  • Neville Beischer - Head Teacher of Wright Robinson Sport College - Sharing the journey from Requires Improvement to Outstanding

0810 - 0900 Registration, exhibition viewing, networking and refreshments
0900 - 0915 Introduction and welcome - Rob Campbell, Chair of conference working group
0915 - 0945 Keynote speaker - Amy Williams
0950 - 1050 Breakout session 1
1050 - 1110 Exhibition viewing, networking and refreshments
1110 - 1240 Keynote speakers - Sabrina Hobbs, Mark Unwin and Nevillle Beischer
1240 - 1340 Lunch, exhibition viewing and networking
1340 - 1440 Breakout session 2
1440 - 1500 Exhibition viewing, networking and refreshments
1500 - 1600 Breakout session 3
1600 - 1605 Summit roundup
1605 Conference close

Please note that the programme may be subject to change

Breakout Sessions
(lead as workshops or seminars)
1.  Leading your school - Practical advice, knowledge and skills for school leaders - Seminar - Kate Atkinson, Guy Dudley, Liam McIlvenny, Joanne Richardson and Richard Shakespeare

2.  Raising the bar - One school's story of rapid improvement - Seminar - Stuart McLaughlin

3.  How to win hearts and minds - a tale of two campaigns - Workshop - Alison Ali

4.  Governance - how vision, ethos and strategic direction provide the framework for a school or trust's story - Workshop - Clare Collins

Please note that seminars and workshops are subject to availability


Please note the booking terms and conditions. All cancellations must be made in writing and may be subject to a cancellation fee.

How can I book accommodation?

To book a room at the preferential rate, please contact Review Travel on 01625 446288.


  • Opens at 0810
  • Starts at 0900
  • Ends at 1605


  • Early Bird Member - £170
  • Member - £200
  • Early Bird Non-member - £220
  • Non-member - £250
  • Group booking for 3+ persons (including at least 1 x Member) - £185 per person*
  • Group booking for 3+ persons (Non-members) - £225 per person* 

 * Terms and conditions apply

Please note that group booking rates will only be available when the Early Bird rates have ended.

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